Post by account_disabled on Jan 23, 2024 5:32:37 GMT -5
Specific landing . Each Ads campaign or ad group will be redirected to a specific landing , never to the home . All elements of the landing (design, text, usability and calls to action) must be designed to generate conversions. Different creatives and messages. Unlike , we can create different versions of the content that will be displayed in the SERPs (search results s). When we create our ads in Ads we can establish different headlines and descriptions for our ads, and include as an extension of the ads links to other sections of the website, highlighted texts, the My Business location and contact telephone numbers . And in certain types of campaigns we can add images and videos. The website DOES influence. Ads does take into account the content of the website. It will show more times and at a lower CPM those s that meet the expectations created in the ad. In short, they
respond to the user's search. Estimation of results. Depending on the investment, the cost per click of each keyword in the campaign and the conversion rate of our website, we can make a forecast of the results: number of impressions, clicks to the website and conversions. Possibility of segmenting. Unlike , it is possible to segment advertising campaigns based on different variables: geographic location, mobile device, interests, demographic data, languages, etc. Disadvantages of SEM positioning Like , SEM positioning also has some B2B Email List disadvantages . These are more common. It is necessary to invest continuously , both in Ads and in management fees. The number of visits depends on the economic investment we allocate. The moment we stop investing, the website disappears from the search results. Which strategy to choose: or SEM? Depends. The two search engine positioning
strategies are valid for any company, brand or product. Choosing one or the other, or even combining both, will depend on different factors. Some of them may be: Economic investment available. Depending on how much budget we have for search engine positioning, we will decide whether to opt for , SEM or both. Digital marketing objectives. If our goal is notoriety, it is better to bet on a display Ads campaign. However, if the goal is to attract quality visits in the long term, it is better to design an positioning strategy. Prohibited products or services. Some advertisers cannot run advertising campaigns in Ads (drugs, weapons, explosives, ual content, fakes, etc.). In these cases, the only option is to opt for organic positioning. Temporality. If the product or service to be positioned is temporary, it may be better to opt for an SEM positioning campaign.
respond to the user's search. Estimation of results. Depending on the investment, the cost per click of each keyword in the campaign and the conversion rate of our website, we can make a forecast of the results: number of impressions, clicks to the website and conversions. Possibility of segmenting. Unlike , it is possible to segment advertising campaigns based on different variables: geographic location, mobile device, interests, demographic data, languages, etc. Disadvantages of SEM positioning Like , SEM positioning also has some B2B Email List disadvantages . These are more common. It is necessary to invest continuously , both in Ads and in management fees. The number of visits depends on the economic investment we allocate. The moment we stop investing, the website disappears from the search results. Which strategy to choose: or SEM? Depends. The two search engine positioning
strategies are valid for any company, brand or product. Choosing one or the other, or even combining both, will depend on different factors. Some of them may be: Economic investment available. Depending on how much budget we have for search engine positioning, we will decide whether to opt for , SEM or both. Digital marketing objectives. If our goal is notoriety, it is better to bet on a display Ads campaign. However, if the goal is to attract quality visits in the long term, it is better to design an positioning strategy. Prohibited products or services. Some advertisers cannot run advertising campaigns in Ads (drugs, weapons, explosives, ual content, fakes, etc.). In these cases, the only option is to opt for organic positioning. Temporality. If the product or service to be positioned is temporary, it may be better to opt for an SEM positioning campaign.