Post by account_disabled on Dec 29, 2023 23:26:03 GMT -5
The face of American actor and comedian Jason Alexander appears printed on the strange sweatshirt that stars in the Tide spot for the 2021 Super Bowl . The garment in question belongs to a teenager who, despite having used the sweatshirt on multiple occasions, is reluctant to put it through the washing machine. The Procter & Gamble brand spot, signed by the creative agency Saatchi & Saatchi New York, begins with his mother's request: "You have to wash your Jason Alexander sweatshirt," says his mother.
I see it clean," answers the boy, just before the viewer sees on the screen everything the garment has experienced : the dog's drool, a piece of lettuce stuck after taking out the trash, or dirty socks after playing Phone Number List sports. . "I think you owe Jason Alexander's sweatshirt an apology," says the boy's mother, who finally puts it in the washing machine. The big surprise of the announcement comes when the famous actor, from his car, demands that the young man return his face . If you do not see the embedded video correctly, click here.
Tide's Super Bowl advertising campaign promotes the new Tide brand product Hygienic Clean. "It's dirtier than it looks ," the company says at the end of the ad. “Last year made us all reconsider what dirty means,” explains Daniel Lobatón, creative director of Saatchi & Saatchi New York and reports Adweek . “And when it comes to our clothes, we are now more aware of everything they are exposed to, even if we can't see any stains,” he adds, considering the importance of taking care of our health today. After a year of seeing fabrics covering faces, the brand decided to put a face on a piece of clothing .
I see it clean," answers the boy, just before the viewer sees on the screen everything the garment has experienced : the dog's drool, a piece of lettuce stuck after taking out the trash, or dirty socks after playing Phone Number List sports. . "I think you owe Jason Alexander's sweatshirt an apology," says the boy's mother, who finally puts it in the washing machine. The big surprise of the announcement comes when the famous actor, from his car, demands that the young man return his face . If you do not see the embedded video correctly, click here.
Tide's Super Bowl advertising campaign promotes the new Tide brand product Hygienic Clean. "It's dirtier than it looks ," the company says at the end of the ad. “Last year made us all reconsider what dirty means,” explains Daniel Lobatón, creative director of Saatchi & Saatchi New York and reports Adweek . “And when it comes to our clothes, we are now more aware of everything they are exposed to, even if we can't see any stains,” he adds, considering the importance of taking care of our health today. After a year of seeing fabrics covering faces, the brand decided to put a face on a piece of clothing .