Post by account_disabled on Nov 14, 2023 1:32:24 GMT -5
SEO trends 2020: search engine market share Netherlands. Source: Stat counter Despite the emergence and growth of new search engines such as DuckDuckGo, it does not seem worthwhile to optimize for search engines other than Google for now. Exciting news for the B2B market is the announcement of Microsoft's new business search engine . It will be interesting to see how this search engine works and how Microsoft will market it. But it won't be a real competitor for Google anytime soon. 3. Focus on EAT The quality and quantity of links have always been an important means of determining a website's authority.
In fact, when Google first launched its search engine in the 1990s, PageRank was the most important ranking factor . Scoring high in Google was then very simple: the more links a web page received, the higher its ranking in the search photo editor results. Meanwhile, hundreds of factors are added every year (the weighting and effect of which changes regularly), but links remain important. And last year, Google reaffirmed the importance of backlinks by adding EAT to its Quality Raters Guidelines.
EAT stands for: Expertise , Authoritativeness and Trustworthiness . Page quality rating according to Google. Google explains that they prefer reliable sources with expertise, authoritativeness and trustworthiness. What is a reliable source But how does the search engine determine what a reliable source is A few tips: Have your content written by an expert. There's no point in faking: Google will catch on to manipulation soon enough . Be transparent about who you are.
In fact, when Google first launched its search engine in the 1990s, PageRank was the most important ranking factor . Scoring high in Google was then very simple: the more links a web page received, the higher its ranking in the search photo editor results. Meanwhile, hundreds of factors are added every year (the weighting and effect of which changes regularly), but links remain important. And last year, Google reaffirmed the importance of backlinks by adding EAT to its Quality Raters Guidelines.
EAT stands for: Expertise , Authoritativeness and Trustworthiness . Page quality rating according to Google. Google explains that they prefer reliable sources with expertise, authoritativeness and trustworthiness. What is a reliable source But how does the search engine determine what a reliable source is A few tips: Have your content written by an expert. There's no point in faking: Google will catch on to manipulation soon enough . Be transparent about who you are.