Post by account_disabled on Mar 14, 2024 0:37:19 GMT -5
Tourism in the UK: the example of Manchester airport in England Tourist communication at Manchester airport today is enriched by a new way of communicating with Chinese tourists, with the aim of increasing the tourist flow to the English city and establishing a more direct dialogue with the many eye-catching visitors almond, coming from the East. In fact, thanks to Weibo and Wechat, the European equivalent of Twitter and Whatsapp, from now on, the population from China can communicate with friends and interact with English brands in their native language, and at the same time the English airport communicate with them in Mandarin.
This Social Media Marketing campaign coincided with the launch Find Your Phone Number of direct flights between Beijing and Manchester with Hainan Airlines in June, already attracting 40,000 Chinese passengers. The airport worked with the Chinese digital agency “ Red Lantern ” to create and develop the application on social networks, using Mandarin, the most spoken language in China, for better tourist communication with the subjects in question. With it, the airport can communicate in Mandarin with the Chinese population throughout the catchment area: from the north of England to Scotland and Wales. Furthermore, through Wechat, Chinese tourists will have more information on the airport's services, including the airport map, language assistance, WI-FI connection and many other tourist information on the attractions that can be visited in those places.
Lewis Hannam, founder of Red Latern, said: “Direct flights between Manchester and Beijing are a significant boost to trade between the two countries and it's great that Manchester Airport is doing everything to be the friendliest airport in the whole of England. And at this juncture, Weibo and Wechat are the vital tools in engaging and understanding its Chinese customers. This is just the first step in some innovative moves the airport will make for its Chinese passengers.” Additionally, the channels are also running a poetry competition with the chance to win £1,000 in travel vouchers with Hainan Airlines.
This Social Media Marketing campaign coincided with the launch Find Your Phone Number of direct flights between Beijing and Manchester with Hainan Airlines in June, already attracting 40,000 Chinese passengers. The airport worked with the Chinese digital agency “ Red Lantern ” to create and develop the application on social networks, using Mandarin, the most spoken language in China, for better tourist communication with the subjects in question. With it, the airport can communicate in Mandarin with the Chinese population throughout the catchment area: from the north of England to Scotland and Wales. Furthermore, through Wechat, Chinese tourists will have more information on the airport's services, including the airport map, language assistance, WI-FI connection and many other tourist information on the attractions that can be visited in those places.
Lewis Hannam, founder of Red Latern, said: “Direct flights between Manchester and Beijing are a significant boost to trade between the two countries and it's great that Manchester Airport is doing everything to be the friendliest airport in the whole of England. And at this juncture, Weibo and Wechat are the vital tools in engaging and understanding its Chinese customers. This is just the first step in some innovative moves the airport will make for its Chinese passengers.” Additionally, the channels are also running a poetry competition with the chance to win £1,000 in travel vouchers with Hainan Airlines.